ASSISTANCE PROGRAMS FOR PARTNERS

Open house 

Do you have questions about your application for financial assistance? We hold meetings to answer your questions. You can make an appointment with our team at the following address :

• Winter tourism intervention fund :  : abeauchamp@mtl.org and sclaivazloranger@mtl.org
• Assistance Program for Events and Festivals : abeauchamp@mtl.org and sclaivazloranger@mtl.org
• Initiatives program : abeauchamp@mtl.org and sclaivazloranger@mtl.org
• EPRTNT Assistance Program :  sclaivazloranger@mtl.org and abeauchamp@mtl.org
• Emergency and climate change adaptation fund  : FBeaulieuCormier@mtl.org

Write in the subject line of the e-mail : Open house request.

Availability varies between 15 and 30 minutes. We grant appointments based on analyst availability. First come, first served.

In order to be able to guide you as best as possible during the open house, we invite you to have this information at hand, to the best of your ability: 
- Short project description 
- Financial data: projected project budget, other financial partners (if applicable), amount of financial assistance requested from Tourisme Montréal
- Timetable: projected project start and end dates

Intervention fund for winter tourism (FITHI)

Project submission is open from July 14, 2025 to August 29, 2025 at 11:59 pm for projects delivered by December 31, 2027 at the latest.

Results will be announced in December 2025.

Set up with the support of the Ministry of Tourism as part of the Entente de soutien au tourisme hivernal (winter tourism support agreement), the Fonds d'intervention pour le tourisme hivernal (FITHI - winter tourism intervention fund) aims to structure and energize Montreal's winter tourism offering, a high-potential sector. With the renewal of the agreement in 2025, Tourisme Montréal will consolidate the winter products introduced in 2024, while supporting the implementation of new structuring initiatives for the years to come.

Two categories of projects are eligible:

The project's potential tourism spin-offs must be clearly demonstrated, and the project's target clientele must be clearly identified for tourism purposes.

Section 1: Winter events and festivals

Section 2: Signature winter projects to position Montreal as a destination

Projects submitted must help stimulate the metropolis' economy by developing attractive, innovative and distinctive winter tourism products.

Submission of applications

Projects will be analyzed by a selection committee, based on criteria that assess the project's relevance, feasibility and impact, to ensure that the project meets the program's objectives.

Eligibility in itself does not guarantee funding, nor does it oblige Tourisme Montréal to grant financial assistance through the FITHI. Eligible organizations must have fulfilled, where applicable, their commitments to Tourisme Montréal when a previous grant was awarded.

A file will be considered eligible when all documents are submitted at the time of application. If any documents are missing, the file will be carried over to the next analysis period.

Program application procedure

To apply for financial assistance under this program, you must complete the form available at the following link (french only), and attach all required documents.

Please send the form and supporting documents to the following address : programmes@mtl.org

Reference documents

We invite promoters to read the new Promoter's Guide to learn more about the eligibility criteria and conditions for submitting an application.

• Guide du promoteur des projets 2025-2026 (only in french)
• Formulaire de demande FITHI (only in french)

EMERGENCY AND CLIMATE CHANGE ADAPTATION FUND (FUAC)

The FUAC is an ongoing program.

The Emergency and Climate Change Adaptation Fund aims to support outdoor festivals and events in the face of major and unforeseen climate challenges resulting in unanticipated financial losses.

Aligned with our strategic plan and our sustainable tourism intervention framework, this fund strengthens Tourisme Montréal’s commitment to promoting the adaptation of the tourism sector to climate challenges.

Fund objectives:

· Mitigate financial losses resulting from unpredictable climate issues, due to:

     o Postponement or cancellation of the event in its entirety or in part;

     o Costs associated with logistical and operational changes, including the relocation or transfer of the event, provided it remains in Montréal;

     o Irreversible damage to equipment causing the postponement or cancellation of the event.

· Improve the adaptation of festivals and tourist events to the concrete impacts of climate change.

Please read the complete guide to understand the eligibility criteria and the conditions to be met to submit an application.

Application file

An incomplete file will not be processed.

To submit a request for financial assistance under this fund, you must send the financial assistance request form, accompanied by the required documents below to the following addresses: fuac@mtl.org, FBeaulieuCormier@mtl.org

Reference documents

We invite applicants to familiarize themselves with all the documents required for the fund.

· Applicant’s guide (French only) The process of calling for and analyzing applications will be governed by the rules identified in the applicant’s guide. Applicants are encouraged to read it carefully.

· Application form

For more information, please contact Tourisme Montréal: 

Fanny Beaulieu-Cormier (FBeaulieuCormier@mtl.org) – Sustainable Development advisor

Assistance program for Festivals, Events and Museum exhibitions

Submission of projects for 2025 events is now closed. The next call for 2026 events, from 1st January to 30th June, will be in late summer 2025.

DEFINITION

For Tourisme Montréal, a festival, museum exhibition or event with tourism potential is an event that, through its content, theme, duration and reputation, increases the number of visitors, is a trigger for a trip to Montréal and strengthens the destination's positioning. For their part, events with tourism potential essentially allow for the dissemination abroad of an avant-garde and open image linked to the personality of Montréal. 

ELIGIBLE ORGANIZATIONS

Organizations eligible for financial assistance are : 

• Quebec companies that are legally constituted, whether for profit or not;
• Municipal and paramunicipal corporations via tourist attractions;
• CO-OPs;
• Consortiums of promoters.

Head office must be in Canada.

OBJECTIVES OF THE PROGRAM

The main objective of the program is to increase tourism  spinoffs and maintain the cultural and sporting vibrancy of our destination, reinforcing the harmonious cohabitation between visitors and residents while meeting the main principles of sustainable development.

To this end, it aims to :

• Support festivals, museum exhibitions and tourism events that position Montreal as a destination on the national and international scene, and that generate major tourism spin-offs for the destination by increasing the number of visitors, overnight stays and tourism spending, and are likely to prolong visitors' stay;
• Reinforce Montreal's appeal by focusing on festivals, exhibitions or tourism events that are likely to raise the destination's profile and have high visibility potential;
• Fund events that bring cultural and sporting vitality to Montreal, and ensure a diversified 4-season event offering in an authentically Montreal spirit;
• Ensure the sustainability of events and festivals to maintain Montreal's reputation;

Program documents 

We invite promoters to read all the documents required for the program.

1. Webinar Presentation of the program (French only)
2. Promoter's Guide (French only) 
   The project call and analysis process will be guided by the rules identified in the Proponent's Guide. Project proponents are invited to read it carefully.
3. Registration Form for a New Organization (only in french)
4. Agreement Form for section 1, 2, 3 and 4 (access to the new online portal, only in french)
5. Provisional budget for the coming edition, with breakdown of income and expenses.
6. List of documents to provide for the last payment 2024 (French only)
7. List of documents to provide for the last payment 2025 (French only)
8. Annexe C- List of eligible invoices (French only) - only if financial assistance of $50,000 or more has been confirmed (deliverable required for final payment) OR at the request of Tourisme Montréal
9. Annexe D - Income and expense statement (French only) - only if financial assistance of less than $50,000 has been confirmed (needed for the last payment)
10. Board of directors resolution template (French only)

Contact names :

Sophie Claivaz-Loranger (sclaivazloranger@mtl.org) - Manager Destination Development & Programs

Annie Beauchamp (abeauchamp@mtl.org) - Project manager - Programs

Support for tourism performance

This support is currently open.

To reinforce its commitment to Montreal's cultural scene, Tourisme Montréal announced a Tourism Performance Support program for festivals and cultural events, at the Forum sur les arts vivants et la culture organized by the Board of Trade of Metropolitan Montreal. The main objective of this support is to increase the tourism performance of the destination and its events by :

• maximizing the destination's influence, appeal and reputation;
• increase the number of tourists;
• support the tourism potential and actual performance of events.

To be eligible, the cultural event or festival must be funded under Component 1 or 2 of the Festivals, Events and Exhibitions Assistance Program (PAFÉE) for the edition of the event held in 2025, which is the subject of the application.

Submission of applications

To submit an application, you must send all the documents requested above to the following address: programmes@mtl.org

Deadlines and announcement of results :

Option 1: Actions to boost tourism and media impact

Option 2: Simple bonus

Reference documents  

We invite promoters to consult the new Promoter's Guide for information on eligibility criteria and conditions for submitting an application. 

• Guide du promoteur du soutien 2025 (French only)
• Annexe D (État des résultats) (French only)
• Option 1 application form for programming (French only)
• Option 1 application form for promotional actions (French only)

For more information, please contact Tourisme Montréal :

Annie Beauchamp (abeauchamp@mtl.org) - Project manager - Programs 

Sophie Claivaz-Loranger (sclaivazloranger@mtl.org) - Manager-Destination Development & Programs

EPRTNT Assistance Program

This program is currently closed. 

In collaboration with the Ministry of Tourism in Quebec, the program contributes to renewing and enhancing the tourism offer in the region according to the Framework of Intervention 2021-2025: Act Today. Transform tomorrow., from the Action Plan for Responsible and Sustainable Tourism 2020-2025 and Montreal's regional tourism priorities.

The projects must be structuring and contribute to renewing and improving the region's tourism offer. They must help achieve the following objectives:

1.Stimulate the economy of the regions by :

• The development of an attractive and distinctive tourism offer;
• The promotion of an innovative tourism offer;
• The development of new niches for tourism businesses.

2.Promote the development of a responsible and sustainable tourism offer through: The adoption of practices in terms of environmental protection

• The adoption of social responsibility practices by tourism enterprises;
• The integration of innovative solutions that respect the environment;

The types of eligible partners are as follows : 

• For-profit organizations;
• Not-for-profit organizations (NFPO);
• Cooperatives;
• Municipal entities;
• First nations and inuit communities recognized by the National Assembly as well as Indigenous tourism organizations and businesses;
• Any grouping of these partners.

Initiatives program

This program is currently closed.

The objective of the program is to finance projects for tourist attractions, activities or facilities that have a significant outreach and visibility potential for Montreal. Their realization will contribute to the attractiveness of the destination and the enhancement of the visitor experience. Multiplier effects and the impact on brand awareness and overnight stays in commercial accommodation will be considered when analyzing projects.

The project's tourism benefits must be clearly demonstrated, and the project's target clientele must be clearly identified in terms of tourism.

You will find below Tourisme Montréal's sectors of interest for this call for projects:

• Projects related to a winter offer/initiative in the expanded downtown area (Papineau to Atwater/Sherbrooke to de la Commune) and the Parc Jean-Drapeau and Mount Royal sectors;
• Projects related to a four-season tourist offer.

Three categories of projects are eligible:

Section 1: Strategic destination development projects

Projects must be highly creative and large-scale. Projects must demonstrate significant benefits. 

Section 2: Harmonious destination projects

Harmonious destination projects must support tourism businesses' sustainable development initiatives (Environmental, Economic or Social benefits).

Section 3: Hotel projects

Structuring projects for the hotel industry must be creative and generate added value for their establishment. They must enhance the hotel product and distinguish it internationally, in particular through its visual or experiential added value. Priority will be given to illumination projets or exterior decoration of the establishments's facade.

Projects submitted must contribute to the renewal of the product in Montreal, while respecting the development of a harmonious destination and offer to maintain its attractiveness.  Examples of eligible projects include themed projects for the winter season and the holiday season, illumination projects, interior or exterior murals, greening, etc.

Submitting applications

Projects will be analyzed by a selection committee, based on criteria that assess the relevance, feasibility and impact of the project, to ensure that it meets the objectives of this program. 

Eligibility in itself does not guarantee funding, nor does it oblige Tourisme Montréal to grant financial assistance through the FIP. Eligible organizations must have fulfilled any commitments they may have made to Tourisme Montréal when a previous grant was awarded.

A file will be considered eligible when all complete documents are submitted at the time of application. If any documents are missing, the file will be carried over to the next analysis period.

Reference documents

Promoters are invited to consult the new Promoter's Guide for information on eligibility criteria and application requirements. 

• Instructions for the portal
• Promoter's Guide - Projects 2025 (only in french)
• Registration Form for a New Organization (only in french)
• Agreement Form for section 1, 2 and 3 (access to the new online portal, only in french)
• List of documents to provide for the last payment 2025 (French only)
• Annexe C- List of eligible invoices (French only)
• Annexe D - Income and expense statement (French only)
• Board of directors resolution template (French only)

Contact names :

Annie Beauchamp (abeauchamp@mtl.org) - Project manager - Programs 

Sophie Claivaz-Loranger (sclaivazloranger@mtl.org) - Manager-Destination Development & Programs

For information on the Program for Hosting Provincial, National, and International Sporting Events by Tourisme Montréal, please visit the Press Relations Toolbox - Sports by clicking the link below.