TOOL KIT - A MONTRÉAL WINTER TALE

Bonjour, 

In the middle of a global pandemic, with 2020 coming to a close, the international press relations and travel trade team at Tourisme Montréal was faced with a unique challenge. How could they, in these very difficult times, reach out personally to their media contacts and partners to share a very special and unique experience for the holidays? 

The birth of the project 

The four remaining members of the team decided to create a story from scratch, set in Montréal. The characters personify different neighbourhoods, and the tale incorporates many top attractions and iconic features of the city. 

Soon, the project began to take shape, and the winter’s tale was born, in both print and podcast formats. 

We hope it will bring you some light and hope this holiday season.